WOMFer's share about all kinds of things like the best local pizza place, where to ride your bike... or where not to, even who to buy insurance from.
WOMFer's also get to speak directly with their favorite local businesses in a public forum.
Local businesses can interact with their customers and learn what you like, don't like, and even what you need.
Non-profits get to use WOMF as a platform to tell their communities about what's happening, what needs they have, and best of all... what they can offer!
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What makes WOMF work so well and remain relevant to it's local communities is the group that introduces it.
WOMF is integrated into local media companies, whether it be radio, newspaper or television...
Thanks to them, WOMF is possible!
Social Media is just as it says… "social".
Social Marketing, on the other hand, is more about businesses taking advantage of a technology platform to get feedback, opinions and reviews of their business in an honest, direct, and constructive discussion. It is a “local” forum that helps not only the local business but also the local consumer navigate the truth in today’s advertising avalanche. “Word of Mouth” either helps you succeed in business or it kills your business. I ask you…do you want to know what your local customers and potential customers say about you? How can you reach them through other means than just traditional media? How can you get consumers to be your customers by using your best and most loyal customers to give you great positive word of mouth?
WOMF in your community is the answer to these questions. You no longer can ignore the masses and social marketing. It is here and it is real.
- Lee Marshall: Head WOMFer.
